Tamsin Constable

Invest in plain English = healthy returns

Financial information is notoriously tricky to communicate in plain English. But it can be done, as one online site has proved.

EToro covers a lot of very technical stuff. But although it is partly aimed at professional traders, the site also has many ‘everyday’ readers.

“There’s no reason to make things sound more complicated than they are,” says David Becker. “We know that a lot of our reading public is not extensively trained in finance, so why should we block them from getting the information they need?”

The site has proved that clear writing is a policy worth adopting. In the year since it was created, it has already accumulated thousands of followers.

Invest in plain English: now there’s a healthy return.

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