Tamsin Constable

Information simplification: ad agency USP

Plain language as a basic branding concept – now that, I like. It’s the line that a firm in the States takes, focusing on information simplification above everything else. The visuals, the concepts, the design, the messages… all that stuff you usually get with branding and advertising agencies… all flow from the starting point of clear communication.

They’ve done a little promo video, which I’m more than happy to share. (It’s only 1mn long.)

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