Tamsin Constable

Google’s good news for good writers

Over the past few years, many websites have used what can only be described as sweat-shop content to try to boost their page rankings. I’ve certainly noticed that my searches increasingly turn up sites stuffed with recycled, re-hashed, plagiarised or inaccurate content.

Much of it is, unsurprisingly, shockingly badly written. But that just proves the point – the role of this fodder isn’t for you to actually read it, but rather to get you to look at the website.

Now Google has – hurray! – changed its algorithms in an attempt to return ‘high quality’ sites to searches.

Here’s an extract from Google’s press release:

This update is designed to reduce rankings for low-quality sites — sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites — sites with original content…

For writers like me, it’s that last bit ‘original content’, that is significant. Key words will continue to matter, but the focus now is firmly back on people regularly publishing web articles or posts based on primary source material such as research, case studies, interviews, comment etc.

At last.

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