Tamsin Constable

Golden Bull Awards for gobbledygook 2010

The Plain English Campaign has just announced its annual Golden Bull Awards for ‘the worst examples of written tripe’. Among the winners is a Foreign and Commonwealth job advert for a position that will involve:

‘Maintenance and development of job narrative around FCO and its value proposition, using insights from research and evaluation as well as knowledge of the evolving FCO strategy to inform resonant messaging….’

The PEC hazards a guess that this means: ‘Writing powerfully about what the FCO does using reports about:
* its research;
* how well it does its job; and
* its changing strategies.

Given the amount of egg-on-face press coverage the Golden Bull Awards always generate, it seems to me a just and wonderful thing that the FCO job ad is for a ‘reputation manager’.

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