Tamsin Constable

Clear writing helps National Trust website win award

Congrats to whoever’s in charge of the writing for the National Trust website – it’s helped them win the Plain English Campaign’s ‘clearest website’ award.

Judges look for sites that are:

– written in plain English;
– attractive but not at the expense of clarity;
– make it easy for the reader to find their way around; and
– make it easy for the reader to get the information they are looking for.

The PEC said: “The National Trust website is a fine example of an accessible, readable and easily navigable website… the overall effect is that of a highly professional website that offers a fitting companion to a fine organisation.”